The concept of the logo was derived from a plant pot with geometric frame. I was shocked when I saw the pot for the first time. It was an amazing combination of industrial geometry and organic plants. The theme of that year was “the voice of land”. Putting Taiwanese elements into the mental frame would be a perfect fit so I drew the drafts shown above. The design at the beginning was filling the frame with visual images of Taiwan’s land. However, the first design was a mismatch. After multiple revisions, the final product is made from simplified Taiwanese elements that share the same metal material as the frame.
Deconstruct the letters in the logo.
Golden: upper part contains Mt. Ali and Mt. Jade; lower part, a simplified paddy field with Taiwan HighSpeed Rail around.
Melody: upper part contains Shengxing Station and tea field in Miaoli County; lower part, port of Hualien.
Two: The Queen’s Head in Yehilu, New Taipei.
Six: upper part contains Taipei 101, 85 Sky Tower, Sun-Shooting Tower, Eternal Golden Castle, Chiang Kai-shek Memorial Hall, National Museum of Natural Science in Taichung; lower part, a motor represents citiesfunctioning.
Golden: upper part contains Mt. Ali and Mt. Jade; lower part, a simplified paddy field with Taiwan HighSpeed Rail around.
Melody: upper part contains Shengxing Station and tea field in Miaoli County; lower part, port of Hualien.
Two: The Queen’s Head in Yehilu, New Taipei.
Six: upper part contains Taipei 101, 85 Sky Tower, Sun-Shooting Tower, Eternal Golden Castle, Chiang Kai-shek Memorial Hall, National Museum of Natural Science in Taichung; lower part, a motor represents citiesfunctioning.
Client：YOUNG HOPE
Executive Creative Director：羅申駿 JL
Creative Agency：JL DESIGN
Executive Producer：巫安琪 Angela Moo
Senior Producer：蔡佳穎 Chia Ying Tsai
Creative Director：蔡旻驊 David Tsai
Art Director：魏良恩 Lance Wei
Lead Designer：洪湘茹 Hsiang Ju Hung
Main Visual Designer：劉熙真 Hsi-Jen Liu
Designer＆Animator：劉熙真 Hsi-Jen Liu / 許峻良 Jim Hsu / 陳安 Julian Chen / 張淳堯Daniel Chang / 林旂鋒Jarvis Lim / 陳郁文Orange Chen / 劉大煒 (Dotz Studios.)
Executive Creative Director：羅申駿 JL
Creative Agency：JL DESIGN
Executive Producer：巫安琪 Angela Moo
Senior Producer：蔡佳穎 Chia Ying Tsai
Creative Director：蔡旻驊 David Tsai
Art Director：魏良恩 Lance Wei
Lead Designer：洪湘茹 Hsiang Ju Hung
Main Visual Designer：劉熙真 Hsi-Jen Liu
Designer＆Animator：劉熙真 Hsi-Jen Liu / 許峻良 Jim Hsu / 陳安 Julian Chen / 張淳堯Daniel Chang / 林旂鋒Jarvis Lim / 陳郁文Orange Chen / 劉大煒 (Dotz Studios.)
Project Manager：高子琪 Astrid Kao
Production Staff：林志翰 Ryan Lin / 林佳蓉Jennifer Lin / 陳郁文Orange Chen / 林如倩 Tiffany Chatham / 方智弘 Ivan Fang
Production Staff：林志翰 Ryan Lin / 林佳蓉Jennifer Lin / 陳郁文Orange Chen / 林如倩 Tiffany Chatham / 方智弘 Ivan Fang
Edit：林志翰 Ryan Lin
Music：MUSDM.com
Music Director：李銘杰 Rockid Lee
Main Visual Music Producer：余佳倫 A-len Yue
Music：MUSDM.com
Music Director：李銘杰 Rockid Lee
Main Visual Music Producer：余佳倫 A-len Yue
表演節目動畫視覺統籌：徐國祚
表演節目動畫製作統籌：楊琇淇
表演節目動畫製作統籌：楊琇淇
表演節目動畫視覺設計
金曲26 / 做創意有限公司 Dosomething Studio
王宗欣 / 曾忠嶽 / 林文佩 / 黃婷鈺 / 程漢傑 / 黃兆吟 / 林庭萱
王宗欣 / 曾忠嶽 / 林文佩 / 黃婷鈺 / 程漢傑 / 黃兆吟 / 林庭萱
八號風球 / 混合編碼 Mix Code Studio
李孟栩 / 柯鈞譯 / 莊仲凱 / 郭欣翔 / 林芷君 / 黃筱晴
夏浩泉 / 何佳珍 / 許芳瑜 / 陳政豪 / 張師堯 / 陳婕文
李孟栩 / 柯鈞譯 / 莊仲凱 / 郭欣翔 / 林芷君 / 黃筱晴
夏浩泉 / 何佳珍 / 許芳瑜 / 陳政豪 / 張師堯 / 陳婕文
以舞為榮耀 / 提摩西影像製作有限公司 Timothy Motion
提摩西 / 黃俊安 / 許嘉玲 / 粘心瑜
提摩西 / 黃俊安 / 許嘉玲 / 粘心瑜
愛與奉獻 / 黃思傑
唱作俱佳 / 朱祥溥
A QUEEN / 張釋文、李翊慎
特別貢獻獎VCR製作群 / 洋果影像工作室 Youngo Studio
特別貢獻獎VCR影像製作 / 三點水娛樂製作股份有限公司 3AQUA ENTERTAINMENT
李沛縈
特別貢獻獎VCR影像製作 / 三點水娛樂製作股份有限公司 3AQUA ENTERTAINMENT
李沛縈
ShowreelMusic：Dolphin Island / Eiji Kadota
